Case 3 of 13
The Gummy Box
What it is
The Gummy Box is a brand from . In , we built its Shopify store from scratch with , , and . It is live today at thegummyboxwellness.com (opens in a new tab).
Industry3 of the 13 portfolio cases are in health and wellness.
Tap an underlined word.
What we did
9 deliveries across 6 areas, since Aug 2026.
Starting pointBuilt from scratch
- The build
Store built from scratch in Liquid with React islands.
- The build
Bundles and subscriptions app integrated with the cart.
- The build
Subscription discount ladder active.
Aug 2026
- Purchase
Pack builder with the same product you see in the store, quick view, and subscription mixes.
- Content
Subscription page 1:1 with the Framer design.
- Product
Reviews with the photo first, "Cargar más" (load more), and a grid with the rest.
- Performance
All interactive sections reserve their height: the page doesn't jump while loading.
- Product
Comparison table, "Cómo tomarlas" (how to take them) and benefits over time on the product page.
Sep 2026
- Performance
The campaign poster moves to AVIF: from 94 to 59 KB on phones and from 109 to 70 KB on desktop.
- Campaigns
Offer mode: one switch turns on the whole Love and Friendship campaign.
- Measurement
Two A/B tests on the product page: benefits under the price, and customer videos above the guarantee.
- Product
A sold-out product looks sold out and can't be selected.
Results
From 100 to 119.
From 100 to 114.
From 100 to 124.
From 100 to 66. Lower is better. Largest Contentful Paint (LCP): from 4.4 s to 2.9 s.
Gray: before (index 100). Violet: with Digitdeck.
Estimated figures to protect client privacy. Illustrative figure within Digitdeck's portfolio range (conversion +10 to +20%, load time −30 to −40%). Not a measurement of this store.
What we built it with
Liquid theme10 stores
The store's theme, written in Shopify's own language.
Liquid, Shopify's own templating language.
React islands5 stores
Interactive parts live in their own pieces; the rest of the page is theme HTML.
React components that mount only where there is interaction.
BundlesOnly here
Product bundles that reach the cart.
Bundles app integrated with the cart.
SubscriptionsOnly here
Buying by subscription, with its discount ladder.
Subscription discount ladder, active in the cart.
Digitdeck · Shopify Partners
What we're building now
- Bundles and subscriptionIn the storeThey're already built into the cart, with their discount ladder.
- 3D experienceIn developmentWe're building it for this store. It isn't published yet.
