Case 4 of 13

Luxe Shine

Jewelry and accessories · United States · 2026 · Built from scratch

What it is

Luxe Shine is a brand from . In , we built its Shopify store from scratch with , and . It is live today at luxeshiine.com (opens in a new tab).

Industry4 of the 13 portfolio cases are in fashion and accessories.

Tap an underlined word.

What we did

5 deliveries across 4 areas, since Jun 2026.

Starting pointBuilt from scratch

The build
Store built from scratch in Liquid.
The build
Scroll video and Digitdeck Track installed.

Jun 2026

Design
Home brought over from Figma: header, hero and ten sections.

Jul 2026

Product
The gallery follows the chosen color and each review says which variant was bought.

Sep 2026

Live
"Luxe Pair" feature live since September 17, 2026.
Purchase
Luxe Pair: the second watch is chosen from the product page and enters the cart as a single line.
Product
Video review rail that plays on its own, muted, when it enters the screen.

Oct 2026

Performance
Smooth scrolling goes to sleep when the page is idle.

Results

mobile performanceout of 100

Conversion+17%

From 100 to 117.

Average order value+11%

From 100 to 111.

Add to carts+21%

From 100 to 121.

Load time−32%

From 100 to 68. Lower is better. Largest Contentful Paint (LCP): from 4.0 s to 2.7 s.

Gray: before (index 100). Violet: with Digitdeck.

Estimated figures to protect client privacy. Illustrative figure within Digitdeck's portfolio range (conversion +10 to +20%, load time −30 to −40%). Not a measurement of this store.

Luxe Shine: home page on desktop, view 2 while scrolling. — No. 02 · Luxe Shine · Home, view 2 · 1440 · 2026

Luxe Shine: home page on desktop, view 3 while scrolling. — No. 03 · Luxe Shine · Home, view 3 · 1440 · 2026

Luxe Shine: home page on desktop, view 4 while scrolling. — No. 04 · Luxe Shine · Home, view 4 · 1440 · 2026

Luxe Shine: a collection page on desktop. — No. 05 · Luxe Shine · Collection (/collections/all-waches) · 1440 · 2026

Luxe Shine: product page on desktop. — No. 07 · Luxe Shine · Product page · 1440 · 2026

Luxe Shine: product page, further down on desktop. — No. 08 · Luxe Shine · Product page, view 2 · 1440 · 2026

Luxe Shine: the "About" page on desktop. — No. 09 · Luxe Shine · About (/pages/about) · 1440 · 2026

What we built it with

Liquid theme10 stores

The store's theme, written in Shopify's own language.

Liquid, Shopify's own templating language.

Also at

Scroll videoOnly here

The product is shown as you scroll down.

Video that advances as the page scrolls.

Digitdeck Track2 stores

You know what gets used in the store, with data.

Installed to measure the site's key events.

Also at

Perfumería Millennio

Digitdeck · Shopify Partners

Before and after

Home

previous theme → Oct 2026

Luxe Shine, after: live store on October 2, 2026. — No. 04 · Luxe Shine · Home · previous theme → Oct 2026

Luxe Shine, before: the store's previous theme, viewed on October 2, 2026. — No. 04 · Luxe Shine · Home · previous theme → Oct 2026

1 / 4

01 / 04Conversionconversion

Situation: The offer was in small print under a brand line, in the middle of the photo.
Change: The offer is the headline: "Buy one. Get one free.", with the stars and the 10,000+ customers above it.
Effect: People arriving from an ad read first what they get and how many people already bought, without scrolling.

02 / 04Conversionclicks on the main button

Situation: "Explore the Collection", with no hint of what happens on tap.
Change: A button that says what you get: "Get a free watch".
Effect: The button repeats the offer with the purchase verb; the rest of the first fold sets it up.

03 / 04Conversionclicks on the main button

Situation: There was no bar: the offer only appeared inside the cover.
Change: A bar at the top repeats the offer and the store's guarantees across the whole site.
Effect: The offer goes along with the visit on every page, also on the product page and in the cart.

04 / 04Fast storeload time

Situation: A strip with two product watches and the text on top, in the center.
Change: A single full-screen photo, the watch on a wrist, behind the text.
Effect: The cover paints with one image and the text on top: the first thing you see doesn't wait for the rest of the page.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("Backup before Digitdeck rebuild 2026-06-18"), saved unpublished in its Shopify and viewed on October 2, 2026 with today's catalog. After: the live store the same day.

The figures for each change are estimates, not a measurement of the store.

Product page

previous theme → Oct 2026

Luxe Shine, after: live store on October 4, 2026. — No. 04 · Luxe Shine · Product page · previous theme → Oct 2026

Luxe Shine, before: the store's previous theme, viewed on October 4, 2026. — No. 04 · Luxe Shine · Product page · previous theme → Oct 2026

1 / 4

01 / 04Conversionconversion

Situation: The stars were further down, after the list of guarantees.
Change: The stars and the review count sit right above the title.
Effect: People arriving from an ad see the product's rating before reading its name, without scrolling to find it.

02 / 04Conversionconversion

Situation: Two text buttons, "Emerald Green" and "Midnight Black".
Change: The color is picked with a photo of the watch in each finish.
Effect: You see the watch you'll get before tapping the color, without having to read the name of the finish.

03 / 04Conversionconversion

Situation: A single sentence saying that two watches get added to the cart.
Change: "Your free second watch": thumbnails of the other watches, to pick the second, free one without leaving the product page.
Effect: The two-watch offer is put together where the purchase is decided: you pick the second one on the same screen, not somewhere else on the page.

04 / 04Conversionconversion

Situation: A list of four plain-text lines, with no check marks or box.
Change: Under the button, three guarantees with check marks and the "Risk-free shopping experience" box.
Effect: The guarantee sits right next to the buy button: the "what if I don't like it?" doubt gets answered right where the decision is made.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("Backup before Digitdeck rebuild 2026-06-18"), saved unpublished in its Shopify and viewed on October 4, 2026 with today's catalog. After: the live store the same day.

Today's product page opens with an animated cover of the watch, "Built to last."; both captures start at the purchase area: today's where that cover ends, and the previous theme's at its first screen. In this preview, the previous theme's reviews block shows up empty.

The figures for each change are estimates, not a measurement of the store.

Visit Luxe Shine

Next caseNalua Skincare05 / 13 · Beauty and skincare · 2026

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