Case 10 of 13

Pixxiesx

Fashion and accessories · Colombia · 2026 · Built from scratch

What it is

Pixxiesx is a brand from . In , we built its Shopify store from scratch with , and . It is live today at pixxiesx.co (opens in a new tab).

Industry4 of the 13 portfolio cases are in fashion and accessories.

Tap an underlined word.

What we did

4 deliveries across 3 areas, since Jul 2026.

Starting pointBuilt from scratch

The build
Store built from scratch in Liquid.
The build
Product quiz with Shopify metaobjects.

Jul 2026

Campaigns
Modular builder for featured campaigns on the product page.
Product
Own product page template for the made-to-order catalog.
Measurement
Digitdeck Track across the whole store.

Aug 2026

Product
The quiz becomes a section that can be used on any page.

Results

mobile performanceout of 100

Conversion+20%

From 100 to 120.

Average order value+12%

From 100 to 112.

Add to carts+25%

From 100 to 125.

Load time−31%

From 100 to 69. Lower is better. Largest Contentful Paint (LCP): from 4.5 s to 3.1 s.

Gray: before (index 100). Violet: with Digitdeck.

Estimated figures to protect client privacy. Illustrative figure within Digitdeck's portfolio range (conversion +10 to +20%, load time −30 to −40%). Not a measurement of this store.

Pixxiesx: home page on desktop, view 2 while scrolling. — No. 02 · Pixxiesx · Home, view 2 · 1440 · 2026

Pixxiesx: home page on desktop, view 3 while scrolling. — No. 03 · Pixxiesx · Home, view 3 · 1440 · 2026

Pixxiesx: home page on desktop, view 4 while scrolling. — No. 04 · Pixxiesx · Home, view 4 · 1440 · 2026

Pixxiesx: a collection page on desktop. — No. 05 · Pixxiesx · Collection (/collections/atemporal) · 1440 · 2026

Pixxiesx: product page on desktop. — No. 07 · Pixxiesx · Product page · 1440 · 2026

Pixxiesx: product page, further down on desktop. — No. 08 · Pixxiesx · Product page, view 2 · 1440 · 2026

What we built it with

Liquid theme10 stores

The store's theme, written in Shopify's own language.

Liquid, Shopify's own templating language.

Also at

Product quizOnly here

A quiz that helps people choose what to buy.

Product quiz built on Shopify metaobjects.

MetaobjectsOnly here

Content with its own structure, editable from Shopify.

Shopify metaobjects.

Digitdeck · Shopify Partners

Before and after

Home

previous theme → Oct 2026

Pixxiesx, after: live store on October 2, 2026. — No. 06 · Pixxiesx · Home · previous theme → Oct 2026

Pixxiesx, before: the store's previous theme, viewed on October 2, 2026. — No. 06 · Pixxiesx · Home · previous theme → Oct 2026

1 / 4

01 / 04Conversionconversion

Situation: A model name, "GLAREX Photochromic", over a photo collage.
Change: A headline that says what they're for: "Tu mejor aliado frente a pantallas." (your best ally against screens).
Effect: The cover talks about the problem blue-light glasses solve, not about a model.

02 / 04Conversionclicks on the main button

Situation: There was no social proof on the cover.
Change: The stars and the +100,000 satisfied customers, above the headline.
Effect: Trust comes before the offer, on the same reading line.

03 / 04Conversionclicks on the main button

Situation: A single button, "Shop Now", in the center of the photo.
Change: Two actions: see the collection or read the reviews.
Effect: Those who doubt go to the reviews; those already convinced, to the collection.

04 / 04Conversionorder value

Situation: The categories as large photos, one per line.
Change: "Los más vendidos" (best sellers), with tabs by type of glasses, right under the cover.
Effect: The best-selling products are one tap away from the first fold.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("HORIZON PRINCIPAL"), saved unpublished in its Shopify and viewed on October 2, 2026 with today's catalog. After: the live store the same day.

The figures for each change are estimates, not a measurement of the store.

Product page

previous theme → Oct 2026

Pixxiesx, after: live store on October 4, 2026. — No. 06 · Pixxiesx · Product page · previous theme → Oct 2026

Pixxiesx, before: the store's previous theme, viewed on October 4, 2026. — No. 06 · Pixxiesx · Product page · previous theme → Oct 2026

1 / 4

01 / 04Conversionconversion

Situation: The title came alone, with no social proof nearby.
Change: Above the title, some faces and a line of names: "… ya usan Pixxiesx" (… already use Pixxiesx).
Effect: The social proof comes before the price, right where the product name is read.

02 / 04Conversionconversion

Situation: The photo started lower than the title and was cut off at the bottom of the screen, with arrows and no path or thumbnails in view.
Change: The product photo and its row of thumbnails fit whole on the first screen, with a path ("Inicio / BLUE LIGHT / …", home / blue light / …) that says where you are.
Effect: Visitors see the whole product without scrolling, and the thumbnails show at a glance that there are more photos, some with the glasses on.

03 / 04Conversionconversion

Situation: The benefits were a bulleted list under the purchase buttons.
Change: The four benefits each get a blue check, right under the price and before the purchase button.
Effect: The reasons to buy are read before deciding, not after getting past the buttons.

04 / 04Conversionconversion

Situation: There was no color selector in the purchase area.
Change: A color selector with the same model in two other colors and, below it, the units available.
Effect: Seeing the model in another color is one tap on its thumbnail, without going back to the collection; availability is read before pressing the button.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("HORIZON PRINCIPAL"), saved unpublished in its Shopify and viewed on October 4, 2026 with today's catalog. After: the live store the same day.

The floating WhatsApp button is hidden in the captures; in the "after" so is the fixed purchase bar that appears when scrolling down, because in a long capture it ends up drawn halfway down the page.

The figures for each change are estimates, not a measurement of the store.

Visit Pixxiesx

Next caseAtmósfera Tecnológica11 / 13 · Technology · 2026

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