Case 12 of 13

Para Machos

Men's fashion · Colombia · 2026 · Built from scratch

What it is

Para Machos is a brand from . In , we built its Shopify store from scratch with and . It is live today at paramachos.us (opens in a new tab).

Industry4 of the 13 portfolio cases are in fashion and accessories.

Tap an underlined word.

What we did

7 deliveries across 5 areas, since Aug 2026.

Starting pointBuilt from scratch

The build
Store built from scratch in Liquid with React islands.

Aug 2026

Design
Rebuilt from scratch, 1:1 with the design: home, dark product page and new routes.

Sep 2026

Live
Theme published on September 14, 2026.
Performance
Search and cart reserve their height: CLS goes from 0.717 to 0.
Performance
Skeletons without costly animations, and the main image served in the blog, kits and collections.
Campaigns
Global offer mode, with a countdown on the product page.
Product
Holographic authenticity label with the store's real logo, in the catalog.
Product
Ingredients with one tab per product.
Content
The footer stops promising policies the store doesn't have.

Results

mobile performanceout of 100

Conversion+18%

From 100 to 118.

Average order value+13%

From 100 to 113.

Add to carts+22%

From 100 to 122.

Load time−34%

From 100 to 66. Lower is better. Largest Contentful Paint (LCP): from 4.7 s to 3.1 s.

Gray: before (index 100). Violet: with Digitdeck.

Estimated figures to protect client privacy. Illustrative figure within Digitdeck's portfolio range (conversion +10 to +20%, load time −30 to −40%). Not a measurement of this store.

Para Machos: home page on desktop, view 2 while scrolling. — No. 02 · Para Machos · Home, view 2 · 1440 · 2026

Para Machos: home page on desktop, view 3 while scrolling. — No. 03 · Para Machos · Home, view 3 · 1440 · 2026

Para Machos: home page on desktop, view 4 while scrolling. — No. 04 · Para Machos · Home, view 4 · 1440 · 2026

Para Machos: a collection page on desktop. — No. 05 · Para Machos · Collection (/collections/cabello) · 1440 · 2026

Para Machos: product page on desktop. — No. 07 · Para Machos · Product page · 1440 · 2026

Para Machos: product page, further down on desktop. — No. 08 · Para Machos · Product page, view 2 · 1440 · 2026

Para Machos: the "Nosotros" page on desktop. — No. 09 · Para Machos · Nosotros (/pages/nosotros) · 1440 · 2026

What we built it with

Liquid theme10 stores

The store's theme, written in Shopify's own language.

Liquid, Shopify's own templating language.

Also at

React islands5 stores

Interactive parts live in their own pieces; the rest of the page is theme HTML.

React components that mount only where there is interaction.

Also at

Digitdeck · Shopify Partners

Before and after

Home

previous theme → Oct 2026

Para Machos, after: live store on October 2, 2026. — No. 07 · Para Machos · Home · previous theme → Oct 2026

Para Machos, before: the store's previous theme, viewed on October 2, 2026. — No. 07 · Para Machos · Home · previous theme → Oct 2026

1 / 5

01 / 05Conversionconversion

Situation: "¡Prepárate para quedarte sin palabras!" (get ready to be left speechless!), over a carousel of photos and video.
Change: A headline that speaks to the customer: "Recupera tu cabello, tu barba y la seguridad de mirarte al espejo" (get back your hair, your beard and the confidence to look in the mirror).
Effect: The cover names the result the visitor is after, with the product as the means.

02 / 05Conversionclicks on the main button

Situation: The cover had no button: you had to scroll down to the promos.
Change: A gold button, "Ver productos" (see products), that takes the full width on phones.
Effect: The way into the store is where the headline ends, within thumb's reach.

03 / 05Conversionclicks on the main button

Situation: "Inicio", "Productos", "Contacto" and "Testimonios" (home, products, contact, testimonials), with the account as text.
Change: The header has three entries, "Tienda", "Resultados" and "Nosotros" (store, results, about us), with the cart in view.
Effect: Fewer links, with names that say what's behind them: "Resultados" (results) leads to the real cases.

04 / 05Fast storeload time

Situation: A carousel of photos and video that changes on its own.
Change: The cover is a single image with the full product line on a dark background.
Effect: A still image paints first and doesn't compete with the headline.

05 / 05Conversionorder value

Situation: A "Promos" grid with "Sale" tags.
Change: "Los favoritos de los clientes" (customer favorites), with tabs: best sellers, beard, hair and combos.
Effect: Products are ordered by what people look for, not by the promotion of the moment.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("Theme export paramachos-com-co-theme-export"), saved unpublished in its Shopify and viewed on October 2, 2026 with today's catalog. After: the live store the same day.

The figures for each change are estimates, not a measurement of the store.

Product page

previous theme → Oct 2026

Para Machos, after: live store on October 4, 2026. — No. 07 · Para Machos · Product page · previous theme → Oct 2026

Para Machos, before: the store's previous theme, viewed on October 4, 2026. — No. 07 · Para Machos · Product page · previous theme → Oct 2026

1 / 4

01 / 04Conversionconversion

Situation: Above the title there was only the brand name, "Para Machos", and the reviews were in the "Reviews" tab, below the buy buttons.
Change: The stars and the link to the reviews sit above the title, and a customer review is already readable in the tabs of the buying area.
Effect: Social proof sits where the page starts to be read: visitors see what other buyers say before they decide whether to scroll on.

02 / 04Conversionconversion

Situation: The crossed-out price and the current price, with no tag.
Change: The price carries a savings tag next to the crossed-out price.
Effect: The saving reads at a glance, with no need to subtract one price from the other.

03 / 04Conversionconversion

Situation: Just a quantity selector, with + and −, and no other buying option.
Change: Three buying options, each with its price: "1 unidad" (1 unit), "Rutina esencial" (essential routine), tagged "Recomendado" (recommended), and "Tratamiento de 3 meses" (3-month treatment), tagged "Mejor valor" (best value).
Effect: Visitors who have decided take one unit; those who hesitate see what else suits them and what each option costs, without leaving the page.

04 / 04Conversionconversion

Situation: "ADD TO CART" in English, with an outline, and "BUY IT NOW" below it, followed by a countdown timer for an offer.
Change: A single buy button, gold and full width, "Añadir al carrito · 55.000" (add to cart), with the price inside.
Effect: The button speaks the buyer's language and repeats the price at the moment of deciding; without a second button or a timer, the buying area stays clear.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("Theme export paramachos-com-co-theme-export"), saved unpublished in its Shopify and viewed on October 4, 2026 with today's catalog. After: the live store the same day.

The previous theme now and then shows a recent-purchases pop-up in a corner; the capture was taken without it. The floating "Help" button does appear.

The figures for each change are estimates, not a measurement of the store.

Visit Para Machos

Next caseSaint Theory13 / 13 · Fashion · 2023

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