Case 9 of 13

Sebum

Beauty and skincare · Colombia · 2026 · Built from scratch

What it is

Sebum is a brand from . In , we built its Shopify store from scratch with , and . It is live today at sebumcremas.com (opens in a new tab).

Industry3 of the 13 portfolio cases are in beauty and fragrance.

Tap an underlined word.

What we did

5 deliveries across 4 areas, since Jul 2026.

Starting pointBuilt from scratch

The build
Store built from scratch in Liquid.
The build
Review wall with React islands.

Jul 2026

Design
Hero with a background video, stable on phones.

Aug 2026

Product
Testimonials accordion with a carousel of featured reviews.
Content
"Nosotros" (about us) page with real photography in its seven slots.
Experience
Six routes that returned 404 respond again.
Experience
WhatsApp button configurable with a number or a link.

Results

mobile performanceout of 100

Conversion+16%

From 100 to 116.

Average order value+11%

From 100 to 111.

Add to carts+20%

From 100 to 120.

Load time−33%

From 100 to 67. Lower is better. Largest Contentful Paint (LCP): from 4.2 s to 2.8 s.

Gray: before (index 100). Violet: with Digitdeck.

Estimated figures to protect client privacy. Illustrative figure within Digitdeck's portfolio range (conversion +10 to +20%, load time −30 to −40%). Not a measurement of this store.

Sebum: home page on desktop, view 2 while scrolling. — No. 02 · Sebum · Home, view 2 · 1440 · 2026

Sebum: home page on desktop, view 3 while scrolling. — No. 03 · Sebum · Home, view 3 · 1440 · 2026

Sebum: home page on desktop, view 4 while scrolling. — No. 04 · Sebum · Home, view 4 · 1440 · 2026

Sebum: a collection page on desktop. — No. 05 · Sebum · Collection (/collections/all) · 1440 · 2026

Sebum: product page on desktop. — No. 07 · Sebum · Product page · 1440 · 2026

Sebum: product page, further down on desktop. — No. 08 · Sebum · Product page, view 2 · 1440 · 2026

Sebum: the "Nosotros" page on desktop. — No. 09 · Sebum · Nosotros (/pages/nosotros) · 1440 · 2026

What we built it with

Liquid theme10 stores

The store's theme, written in Shopify's own language.

Liquid, Shopify's own templating language.

Also at

Review wallOnly here

Customer reviews, out in the open.

Review wall built with React islands.

React islands5 stores

Interactive parts live in their own pieces; the rest of the page is theme HTML.

React components that mount only where there is interaction.

Also at

Digitdeck · Shopify Partners

Before and after

Home

previous theme → Oct 2026

Sebum, after: live store on October 2, 2026. — No. 05 · Sebum · Home · previous theme → Oct 2026

Sebum, before: the store's previous theme, viewed on October 2, 2026. — No. 05 · Sebum · Home · previous theme → Oct 2026

1 / 4

01 / 04Conversionconversion

Situation: The theme's sample text, "Browse our latest products", over an illustration.
Change: A headline that says what the brand is: "Sebo de res convertido en skincare." (beef tallow turned into skincare).
Effect: The cover was written for the product: what it is, what it's made of and who it's for.

02 / 04Conversionclicks on the main button

Situation: A single button, "Shop all".
Change: Two exits: see the products or find the right one for your skin.
Effect: Those who know what they want go to the store; those who don't find their balm by skin type.

03 / 04Conversionclicks on the main button

Situation: Nothing on the cover said why these balms.
Change: The formula's three benefits and the stars from more than 500 people, next to the headline.
Effect: The reasons and the social proof sit in the same fold as the button.

04 / 04Fast storeload time

Situation: The theme's sample illustration.
Change: An original photo of the balm's texture, full screen.
Effect: A single large image paints first; the text sits on top and doesn't wait for it.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("BACKUP Horizon pre-Sebum 20260706-120327"), saved unpublished in its Shopify and viewed on October 2, 2026 with today's catalog. After: the live store the same day.

The previous theme was Horizon with its sample content: the store didn't have a cover of its own yet.

The figures for each change are estimates, not a measurement of the store.

Product page

previous theme → Oct 2026

Sebum, after: live store on October 4, 2026. — No. 05 · Sebum · Product page · previous theme → Oct 2026

Sebum, before: the store's previous theme, viewed on October 4, 2026. — No. 05 · Sebum · Product page · previous theme → Oct 2026

1 / 3

01 / 03Conversionconversion

Situation: Just the title and the price, with no stars or availability.
Change: Under the title, the five stars with their review count and "En stock" (in stock), with "Bálsamo facial" (face balm) above it.
Effect: Social proof and availability sit next to the title, in the first screen, with no need to scroll down for them.

02 / 03Conversionconversion

Situation: No testimonial: after the purchase buttons came the description.
Change: A testimonial with a photo, a name and a city, open in the same purchase column, under "Información del producto" (product information).
Effect: What someone who already used the balm says sits in the same column where the purchase is decided, without leaving it.

03 / 03Conversionconversion

Situation: A running description, two paragraphs and three bullets.
Change: The information sits in an accordion: "Beneficios" (benefits), "Ingredientes" (ingredients), "Modo de uso" (how to use) and "Envíos y garantía" (shipping and guarantee), each one a tap away.
Effect: Each question has its place and opens with a tap: those looking for the ingredients or how to use it go straight there, without reading everything.

Estimated figures to protect client privacy.

Before: the theme the store used before Digitdeck ("BACKUP Horizon pre-Sebum 20260706-120327"), saved unpublished in its Shopify and viewed on October 4, 2026 with today's catalog. After: the live store the same day.

The previous theme was Horizon, unmodified: the page uses its standard template with today's product and carries sample text in English, such as "You may also like".

The figures for each change are estimates, not a measurement of the store.

Visit Sebum

Next casePixxiesx10 / 13 · Fashion and accessories · 2026

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