How to read your store's X-ray, step by step

The X-ray reads the public pages of your store and gives you a report back: a score, a list of findings and an order to fix them in. A report is useful when you know how to read it. This guide walks through its parts in the order worth looking at them.

What it is and what it is not

The X-ray looks at what any visitor can see. It does not ask for access, it installs nothing on your store, and it does not see your sales or your internal data. That gives it a clear limit: it can point out visible flaws on your pages, but it does not know how much you sell or why you do it.

That is why the report talks about what was observed and backs it up: every finding comes with its proof, taken from your own store. If something could not be confirmed, it is not published.

The score and the coverage

The report opens with a score from 0 to 100, accompanied by a letter. Before reacting to the number, look at two things next to it:

• The coverage: how much of your store the X-ray managed to see. If it could not see a page, the report tells you.
• Whether the score is provisional: this happens when the product page could not be seen. What was not seen does not subtract points: it lowers the coverage, and the score may change once it is seen.

A low score with little coverage means "information is missing", not "your store is doing badly".

The stages and their weight

The score is built from stages: the home page, the collection, the product page and speed. Each stage adds up the points it earned over the ones that could be evaluated, and the overall score weights the stages by their weight. The report shows that weight, so you can see which stage counts the most and where the biggest gap is.

How to read a finding

Each finding has three parts worth looking at in this order:

1. The proof: the crop of your own screenshot with the area marked, or the metric that demonstrates it. If it matches what you see in your store, the finding is real.
2. The severity: how much it affects the person visiting the page. It goes from low to high.
3. The effort: how much it costs to fix, from low to high, and the proposed fix.

Findings come sorted by what recovers the most points with the least effort. That does not mean it is the right order for your business, but it is a good starting point.

Where to start

A simple way to use the report without getting overwhelmed:

1. Read the high-severity, low-effort findings first: they are the ones that get fixed quickly and are noticeable.
2. Verify each one in your store, on your phone, before touching anything.
3. Group the rest by stage: that way you can see whether the problem sits in one single part of the store.
4. Leave the high-effort ones for a conversation, not for a weekend.

If you want to go over your report with someone who reads it alongside you, book a diagnostic and we walk through it with your store open.